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Digital marketing has become an essential component to modern marketing strategies and requires a deep understanding of your target audience and how and where to engage with them using available technology and closely monitoring current trends. RVA Media Group provides our clients with access to the entire programmatic universe inclusive of video, audio and display inventory including custom Private Marketplace and direct Publisher offerings across thousands of premium content providers.

Commerce Media refers to embedding advertising and sponsored content directly into e-commerce platforms that drive consumer sales while enhancing the shopping experience. This increasingly popular consumer engagement strategy allows brands to capitalize on the massive amounts of online shopping taking place each day. With commerce media, brands can reach consumers at the point of purchase, offering them targeted and personalized content that helps them make informed buying decisions. As online platforms like Instacart, Walmart.com, Target.com and many major retailers continue to grow, commerce media will be a critical component to a brand’s digital marketing strategy.

Digital Out of Home (DOOH) utilizes digital displays and screens to showcase brands and content in public spaces, including airports, rideshare, transit stations, urban panels, billboards and retail locations. DOOH has revolutionized the way advertisers engage with consumers outside of their homes with dynamic and captivating content. As this technology evolves and becomes more sophisticated, DOOH is expected to play an increasingly important role in advertising. We offer our clients high-impact media to engage consumers on the go and at crucial points along the customer journey using large format, place-based and point of purchase inventory.

Connected TV (CTV) or Over-The-Top (OTT) are technologies that enable viewers to stream digital content over the internet and have revolutionized the way people consume content offering a more personalized, on-demand experience. OTT and CTV’s fast-growing viewership brings together the targeting precision of digital with the high impact of TV viewership.

In today’s highly competitive digital landscape, social media marketing has become an essential tool for businesses looking to stay relevant and build a strong online presence. As an integral part of modern-day life, paid social media strategies allow brands to reach and engage with their target audience across multiple platforms including Facebook, Instagram, Tik Tok, Snapchat, WhatsApp and more. Whether you are looking to drive brand awareness, reengage with inactive consumers or create new acquisition strategies, we provide a full-funnel approach to meet your business needs.

Search Engine Marketing (SEM) promotes online content and drives consumer action as a lower funnel marketing component. Effective SEM requires a deep understanding of search algorithms, keyword search, and audience targeting, as well as a willingness to continually adapt to changing search trends and consumer behavior.